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Mission Statement

The members of New Deal Fire/EMS shall strive to protect the lives and property of the citizens of the City of New Deal and surrounding community through fire suppression services, emergency medical services, pre-fire planning, and public education of both fire and accident prevention.  We will serve this community to the best of our abilities and training. We are committed to continuously improving our abilities to protect that life and property of our residents, the community of New Deal, surrounding communities, the County of Lubbock, and the State of Texas.

About Us


The New Deal Fire / EMS has approximately 25 volunteers. Our  volunteers 

 receive in-house training, and attend the Lubbock Area Fire Conference, and 
Texas A&M Municipal Fire Training School.

The New Deal Fire / EMS is a 
member of the State Fireman's and Fire Marshal's Association and compliant 
with the National Incident Management System.
In addition to Fire and EMS services that we provide, the NDVFD strives to 
be a community partner with involvement in numerous activities throughout 
  he City of New Deal and Lubbock County.


The New Deal Volunteer Fire Department, Inc., was founded in 1977, and is a combination Fire/EMS organization. For the past 44 years, we have served the New Deal, Texas community and the surrounding areas of Lubbock County.  We provide fire suppression, rescue operations, and emergency medical services.  We serve a 94 square mile radius area of northern Lubbock County. We are located 12 miles north of Lubbock, Texas on I-27. The department was established in 1977, and is funded by Lubbock County, Fundraising, Donations, Hard Work, and  Dedication.

Coverage Area

The New Deal Volunteer Fire Department, Inc. serves the New Deal community and the surrounding areas of Lubbock County.  We provide fire suppression, rescue operations, and emergency medical services.  We serve a 94 square mile radius area of northern Lubbock County. We are located 12 miles north of Lubbock, Texas on I-27. 

Department Values 
10 Behaviors 

Department Values (10 Behaviors)

New Deal Fire / EMS is guided by a set of ethics, values, and philosophies that comprise 10 Behaviors that inform the focus of leadership and organizational behaviors.

1.) Put Community First – Be customer focused. The needs of the community come before our own. Focus on educating citizens, preventing emergencies, and when an emergency occurs mitigating its negative effects.

2.) Practice Safety – Take responsibility for maintaining a safe work environment. Know your environment and promptly report hazards, accidents, and injuries. Needless injury and loss of life are unacceptable.


3. ) Act Inclusively – New Deal Fire / EMS  is comprised of people with different personalities and life experiences. Appreciate the differences in others. Encourage coworkers to express opinions and ideas. Treat all internal and external customers with courtesy, politeness, and kindness.

4.) Train until you can’t get it wrong – This is the difference between an amateur and a professional. As professional emergency service providers, master the skills necessary to protect the community. Decisions affect the outcomes; Training affects those decisions.

5.) Honesty (Be Truthful) – Trust is earned not given. Being truthful, even when mistakes are made, leads to trust and admiration. Honesty is the fastest way to prevent a mistake from turning into a failure.

6.) Make Fact-based Decisions – It is easy to let emotions cloud judgment. Make logical decisions and use your experience and education to gather facts.

7.) Integrity (Do the right thing even when no one is looking) – Integrity is the most valuable and respected quality of leadership. Simply doing the right thing can affect those we serve in a positive way. Strive to be a positive representation of the Department, City, and Fire Service.

8.) Commitment (Support Organizational Goals and Objectives) – As a team, work together toward a common vision and direct individual accomplishments toward organizational objectives. This is what leads to uncommon results.

9.) Lead by Example – Nothing speaks like results. To build the kind of credibility that connects with people, deliver results before delivering a message. Get out and do what you advise others to do. Communicate from experience.

10.) Be Responsive and Accountable – Do it right and do it right now. Always act with a sense of urgency, with clear focus on the needs of those you serve. Perform assigned tasks to the fullest and never expect others to do your jobs. Take ownership of your actions.

Code of Ethics 

Members of New Deal Fire/EMS, Shall: Strive to conduct departmental business and represent this department in a manner that shall inspire public confidence. Strive to never allow personal gain or personal profit to be derived from association with New Deal Fire/EMS. Strive to consider fellow firefighters and medical personnel by the standards we have chosen to maintain. Strive to never jeopardize the lives or safety of our fellow members. Strive to possess the knowledge to perform our job and make the most of opportunities to learn more about our duties. Strive to continually improve our professionally. Strive to avoid associations with businesses or persons whose goals are inconsistent with the goals of New Deal Fire/EMS. Strive to never make claims of qualifications we do not possess. Strive to pledge our loyalty to our community, our fellow members, and to New Deal Fire/EMS.

Key Safety Behaviors

1. Drive Defensively

2. Drive slower rather than faster

3. Intersection: if you can’t see, STOP

4. Always wear your seat belt

5. Wear Full bunker gear or appropriate PPE

6. Don’t breath smoke or contaminated atmosphere

7. Attack with a sensible level of aggression 8. Always work under command--NO FREELANCING

9. Keep your crew intact

10. Maintain a communication link with your command

11. Always preplan and have an escape route

12. Never go beyond your air supply

13. Use a big enough and long enough hose line

14. Evaluate the hazard--know the risk you are taking

15. Follow standard fire ground and incident procedures at all times

16. Know and be part of the plan

17. Vent early and Vent often

18. Provide sufficient lights for the work area

19. If it’s heavy, get help

20. Always watch your incident area position

21. Look and listen for signs of collapse

22. Rehab fatigued firefighters and medical personnel

23. Pay attention at all times

24. Everybody takes care of everybody else 25. Always follow all infection control guidelines

26. Follow keys 1-25 and Everyone goes home!

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